search query: @indexterm FINANCIAL SERVICES / total: 273
reference: 53 / 273
| Author: | Stevens, E. Dimitriadis, S. |
| Title: | Managing the new service development process: towards a systemic model |
| Journal: | European Journal of Marketing
2005 : VOL. 39:1-2, p. 175-198 |
| Index terms: | Financial services Innovation Learning Learning organizations Research Retailing |
| Language: | eng |
| Abstract: | The paper provides empirical findings from two qualitative longitudinal case studies of new service development. The aim is to provide a detailed description of the development process of a new financial product and to identify learning actions that may contribute to its effectiveness. |
SCIMA