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| Author: | |
| Title: | Where are brands going? |
| Journal: | Admap
2004 : VOL. 39:9, p. 33 |
| Index terms: | Brands Budget Competition Growth Marketing management Reputation |
| Language: | eng |
| Abstract: | The article is a pretext for a series of articles handling brands and how they should be managed. It introduces the topic by concentrating on issues like brand reputation, budgeting and how brands can affect consumer behaviour. It ends with the statement that marketers need to know consumers and environment better and start to be more aware of what their brands can and cannot do. |
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