search query: @indexterm FINANCIAL SERVICES / total: 273
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| Author: | Etzkorn, I. |
| Title: | How financial paperwork can build your brand? |
| Journal: | Admap
2005 : VOL. 40:7, p. 26-28 |
| Index terms: | Brands Communication Customer relations Financial services Marketing management |
| Language: | eng |
| Abstract: | The article explains that all the customer touchpoints are important and marketer should not forget bank statements, proposals and call-center scripts in their marketing management. These touchpoints are both repetetive and important to customers yet they are often dismissed as paperwork. The author gives advice how to improve their impact in marketing management. |
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