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| Author: | Berthon, P. Ewing, M. Hah, L.L. |
| Title: | Captivating company: dimensions of attractiveness in employer branding |
| Journal: | International Journal of Advertising
2005 : VOL. 24:2, p.151-172 |
| Index terms: | Marketing management Employees Brands USA |
| Freeterms: | Internal marketing |
| Language: | eng |
| Abstract: | The internal marketing concept specifies that an organisation's personnel are its first market. This paper deals with employer branding and employer attractiveness. Attracting and holding top employees has become a popular topic in contemporary business press. Research objective centers on developing a scale for the measurement of employer attractiveness. |
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