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| Author: | Wilcox, G. B. Gangadharbatla, H. |
| Title: | What's changed? Does beer advertising affect consumption in the United States? |
| Journal: | International Journal of Advertising
2006 : VOL. 25:1, p. 35-50 |
| Index terms: | advertising expenditure consumption USA |
| Language: | eng |
| Abstract: | This study analyses the relationship between annual advertising expenditures and consumption for beer sold in the USA 1970-2003. The main result show that advertising has had only little impact on aggregate consumption levels for beer. |
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