search query: @journal_id 1668 / total: 273
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| Author: | Ambler, T. |
| Title: | Does the UK promotion of food and drink to children contribute to their obesity? |
| Journal: | International Journal of Advertising
2006 : VOL. 25:2, p. 137-156 |
| Index terms: | advertising children food |
| Language: | eng |
| Abstract: | This article ascertain the common ground and the reliability of the conclusions that appear to have been drawn by the FSA (UK Food Standards Agency) for national policy making by reviewing the Hastings Study and the UK Advertising Association's studies. Conclusion is that considering the effect of branded food and drink promotions outside their socio-economic and cultural context is unreliable. Likewise there are promotional effects at the brand level, these do not extend to product category level, still less overall diet, where the evidence is thin at best. |
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