search query: @journal_id 1668 / total: 273
reference: 125 / 273
| Author: | Bridges, E. Briesch, R. A. |
| Title: | The "nag factor" and children's product categories |
| Journal: | International Journal of Advertising
2006 : VOL. 25:2, p. 157-187 |
| Index terms: | advertising children products |
| Language: | eng |
| Abstract: | One objective of this study is to improve understanding of the conditions under which promotional activities lead to purchases of children products. For product categories which are directed at children no differences in response to promotional activities between households with and without children are observed. Regardless households with children are more sensitive to price and they do more variety seeking. Because advertising messages cannot be totally prevented from reaching children, it may be more effective to improve education and implement taxes that activate a price response in children food categories. |
SCIMA