search query: @indexterm FINANCIAL SERVICES / total: 273
reference: 35 / 273
Author: | Hughes, T. |
Title: | New channels/old channels: customer management and multi-channels |
Journal: | International Journal of Market Research
2006 : VOL. 40:1/2, p.113-129 |
Index terms: | distribution channels financial services united kingdom relationship marketing |
Language: | eng |
Abstract: | The aim of this study is to examine the implications for organizations in managing customers in a multi-channel environment. For this purpose, the case study method is used to analyze the situation of four organizations in the UK financial services industry. |
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