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Author: | Taylor, C.R. (ed.) |
Title: | Towards stronger theory development in international advertising research |
Journal: | International Journal of Advertising
2010 : VOL. 29:1, p. 9-14 |
Index terms: | international advertising research theories models |
Language: | eng |
Abstract: | This introductory article presents the contents of the titled topic. The issue contents is the following: |
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