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| Author: | Armstrong, J. S. |
| Title: | Evidence-based advertising: an application to persuasion |
| Journal: | International Journal of Advertising
2011 : VOL. 30:5, p. 743-767 |
| Index terms: | advertising research |
| Language: | eng |
| Abstract: | This article examines the rate of progress in developing useful evidence-based findings on persuasive advertising. The article investigates papers that contributed to the development of principles over past decade. The article concentrates on how these principles can be developed and disseminated. |
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