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Author:Kluyver, C. A. de
Title:An exploration of various goal programming formulations, with application to advertising media scheduling.
Journal:Journal of the Operational Research Society
1979 : FEB, VOL. 30:2, p. 167-171
Index terms:SCHEDULING
ADVERTISING MEDIA
GOAL SETTING
MEDIA SELECTION
Language:eng
Abstract:
SCIMA record nr: 4035
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