search query: @indexterm Goal setting / total: 273
reference: 256 / 273
Author: | Kluyver, C. A. de |
Title: | An exploration of various goal programming formulations, with application to advertising media scheduling. |
Journal: | Journal of the Operational Research Society
1979 : FEB, VOL. 30:2, p. 167-171 |
Index terms: | SCHEDULING ADVERTISING MEDIA GOAL SETTING MEDIA SELECTION |
Language: | eng |
Abstract: |
SCIMA