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| Author: | Glücksburg, K. Ochsner, M. |
| Title: | Unternehmenskultur, Image, Leitbild, Strategie. |
| Journal: | Management-Zeitschrift Industrielle Organisation
1989 : VOL. 58:9, p. 95-98 |
| Index terms: | CORPORATE CULTURE CORPORATE IMAGE GOAL SETTING MANAGEMENT PHILOSOPHY STRATEGY |
| Language: | ger |
| Abstract: | The analysis of company culture and image, the elaboration of a corporate vision, the definition of goals and measures for their realization are constituent elements of a whole. Companies that realize only certain elements waste appreciable success potentials. The interrelationships of the above mentioned components are shown. The concept of company culture is explored. A method for the corporate image analysis is presented. Some guiding principles for the self-assessment of management are provided. Some examples of setting objectives are given. Some crucial points of a corporate strategy are highlighted. |
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