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| Author: | Casotti, L. |
| Title: | Conflicts between pleasure, aesthetics and health in food consumption : an exploratory srudy in Brazil |
| Journal: | Journal of Marketing Management
2004 : VOL. 20:5-6, p. 545-557 |
| Index terms: | BRAZIL CONSUMPTION FOOD |
| Language: | eng |
| Abstract: | By studying people and societies food and drink habits it is possible to know and understand them better. This study analyzes the discourse obtained from in-depth interviews of women who are responsible for the decisions of families´ purchase and consumption of foods in Brazil. Food consumption is also examined from other social sciences point of view. |
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