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| Author: | Saini, A. Krush, M. |
| Title: | Anomie and the marketing function: the role of control mechanisms |
| Journal: | Journal of Business Ethics
2008 : DEC III, VOL 83:4, p. 845-862 |
| Index terms: | ethics control systems marketing power |
| Language: | eng |
| Abstract: | The article examines the effect of top management's control mechanisms on marketing function environment. The authors conduct a literature review as well as in-depth interviews with marketing managers of different industries and develop a conceptual framework integrating output and process control and relating their impact to market function anomie. The authors also propose three contingency variables (resource scarcity, power and ethics codification) to moderate the relationship of control mechanisms and anomie. It is also argued that a link exists between anomic environments and the probability of employing unethical marketing practices. |
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