search query: @indexterm CONTROL SYSTEMS / total: 274
reference: 214 / 274
Author: | Kling, N. D. |
Title: | The marketing audit : An extension of the marketing control process. |
Journal: | Managerial Finance
1985 : VOL. 11:1, p. 23-26 |
Index terms: | MARKETING AUDITS CONTROL SYSTEMS |
Language: | eng |
Abstract: |
SCIMA