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| Author: | Pinheiro de Andrade, P. |
| Title: | Market research in Brazil. |
| Journal: | European Research
1987 : AUG, VOL. 15:3, p. 188-196 |
| Index terms: | MARKET RESEARCH BRAZIL |
| Language: | eng |
| Abstract: | Part of a series on market research worldwide describing the progress made in Brazil in recent years and an outline of future developments. The author stresses that Brazil is the fifth largest country in the world and the seventh largest advertising market, and despite economic problems, such as foreign debt and inflation crises, Brazil has a thriving market research industry. The review covers agriculture, mining, energy, foreign trade, ad hoc research and media research, as well as a list of sources. |
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