search query: @indexterm PRODUCT DESIGN / total: 279
reference: 175 / 279
Author: | Johne, A. |
Title: | How to pick a winning product. |
Journal: | Management Today
1992 : FEB, p. 72-74 |
Index terms: | PRODUCT DEVELOPMENT MARKETING PRODUCT DESIGN |
Language: | eng |
Abstract: |
SCIMA