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| Author: | Trommsdorf, V. Zellerhoff, C. |
| Title: | Produkt- und Markenpositionierung |
| Journal: | Markenartikel
1994 : NOV, VOL. 56:11, p. 508-511 |
| Index terms: | MARKET RESEARCH POSITIONING PRODUCT DESIGN |
| Language: | ger |
| Abstract: |
SCIMA