search query: @indexterm PRODUCT DESIGN / total: 279
reference: 122 / 279
| Author: | Linxweiler, R. |
| Title: | Stiefkind oder heimlicher Champion? |
| Journal: | Markenartikel
1997 : VOL. 59:1, p. 38-41 |
| Index terms: | PRODUCT DESIGN COMMUNICATION BRANDS MARKETING MARKETING COSTS ADVERTISING |
| Language: | ger |
| Abstract: |
SCIMA