search query: @indexterm PRODUCT DESIGN / total: 279
reference: 111 / 279
| Author: | Mager, B. |
| Title: | Service-Design: Die Formen der Dienstleistung. |
| Journal: | Absatzwirtschaft
1998 : MAY, p. 32-34 |
| Index terms: | PRODUCT DIFFERENTIATION SERVICE PRODUCT DESIGN SERVICE MARKETING |
| Language: | ger |
| Abstract: |
SCIMA