search query: @indexterm PRODUCT DESIGN / total: 279
reference: 110 / 279
| Author: | Drosten, M. |
| Title: | Service-Design: Neuer Aspekt im Marketing-Mix? |
| Journal: | Absatzwirtschaft
1998 : MAY, p. 46-48 |
| Index terms: | SERVICE MARKETING PRODUCT DESIGN CORPORATE IMAGE CORPORATE CULTURE MARKETING STRATEGY |
| Language: | ger |
| Abstract: |
SCIMA