search query: @indexterm PRODUCT DESIGN / total: 279
reference: 97 / 279
Author: | Sieger, D. Sieger, C. Stippel, P. |
Title: | "Das Problem ist das Marketing". |
Journal: | Absatzwirtschaft
1998 : DEC, p. 16-18, 20 |
Index terms: | PRODUCT DESIGN PRODUCT DEVELOPMENT BRANDS MARKETING |
Language: | ger |
Abstract: |
SCIMA