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| Author: | Jevons, C. Gabbott, M. |
| Title: | Trust, brand equity and brand reality in Internet business relationships: an interdisciplinary approach |
| Journal: | Journal of Marketing Management
2000 : JUL, VOL. 16:6, p. 619-634 |
| Index terms: | Electronic commerce Internet Brands Networks Models Trust |
| Language: | eng |
| Abstract: | Trust and the concept of the brand are increasingly of interest in the study of business relationships on the Internet. While there is a plethora of models, those with potential application for Internet business relationship theory are described and analysed. |
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