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| Author: | Moore, C. M. Fernie, J. Burt, S. |
| Title: | Brands without boundaries: The internationalisation of the designer retailer's brand |
| Journal: | European Journal of Marketing
2000 : VOL. 34:8, p. 919-937 |
| Index terms: | Brands Retailing Product design Design management Globalization Internationalization |
| Language: | eng |
| Abstract: | The article deals with the internationalisation of the designer retailer's brand. It identifies four stages of market development: wholesale channels to department stores; the creation of ready-to-wear flagships; large diffusion flagships; the opening of stores in provincial cities. The research was done among European and US designers and in the UK market. |
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