search query: @indexterm PRODUCT DESIGN / total: 279
reference: 65 / 279
| Author: | Thomke, S. Bell, D. E. |
| Title: | Sequential testing in product development |
| Journal: | Management Science
2001 : FEB, VOL. 47:2, p. 308-323 |
| Index terms: | PRODUCT DESIGN PRODUCT DEVELOPMENT TESTS |
| Language: | eng |
| Abstract: | A fundamental problem in managing product development is the optimal timing, frequency, and fidelity of sequential testing activities that are carried out to evaluate novel product concepts and designs. In this paper, the authors develop a mathematical model that treats testing as an activity that generates information about technical and customer-need related problems. |
SCIMA