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| Author: | Twede, D. |
| Title: | Commercial amphoras: The earliest consumer packages? |
| Journal: | Journal of Macromarketing
2002 : JUN, VOL. 22:1, p. 98-108 |
| Index terms: | Packaging industry Product design History Trade |
| Freeterms: | Containers |
| Language: | eng |
| Abstract: | Commercial amphoras are large ceramic vessels that were used from 1500 BC to 500 AD to ship wine and other products throughout the Mediterranean, supplying the ancient Greek and Roman empires. Although their form is much different from modern packages, the shape and design were clearly the result of the same reasoning that is used to design successful packaging today. This article investigates amphoras' physical properties, manufacturing process, and logistical and marketing advantages and illustrates the value of such packaging artifacts in documenting the history of trade. |
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