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| Author: | Grabner-Kraeuter, S. |
| Title: | The Role of Consumers' Trust in Online-Shopping |
| Journal: | Journal of Business Ethics
2002 : VOL. 39:1-2, p. 43-50 |
| Index terms: | ELECTRONIC COMMERCE MARKETS SHOPPING TRUST |
| Language: | eng |
| Abstract: | Many consumers are sceptical or suspicious about the functional mechanisms of electronic commerce, its intransparent processes and effects, and the quality of many products that are offered online. This paper analyses the role of consumer trust as a foundation for the diffusion and acceptance of electronic commerce. Starting from a functional perspective trust is seen as distinct but potentially coexisting mechanism for reducing the uncertainty and complexity of transactions and relationships in electronic markets. The analysis focuses on conditions of e-commerce transactions that are relevant for the formation of trust problems. |
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