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Author: | Goldenberg, J. (et al.) |
Title: | Finding your innovation sweet spot |
Journal: | Harvard Business Review
2003 : MAR, VOL. 81:3, p. 120-129 |
Index terms: | Innovation Design management Product design Product development |
Language: | eng |
Abstract: | Most new product ideas are either uninspired or impractical. How can developers hit the so-called innovation sweet spot? They can apply five innovation patterns that manipulate existing components of a product and its immediate environment to come up with something both ingenious and viable. The patterns are: 1. The subtraction, 2. The multiplication, 3. The division, 4. The task unification, and 5. The attribute dependency. |
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