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| Author: | Suh, B. Han, I. |
| Title: | The impact of customer trust and perception of security control on the acceptance of electronic commerce |
| Journal: | International Journal of Electronic Commerce
2003 : SPRING, VOL. 7:3, p. 135-161 |
| Index terms: | Consumer behaviour Electronic commerce Internet Security Trust |
| Language: | eng |
| Abstract: | The number of Internet users users has increased dramatically, but many are reluctant to provide sensitive personal information to web sites because they do not trust e-commerce security. This paper investigates the impact of customer perceptions of security control on e-commerce acceptance. Trust is examined as the mediating factor of the relationship, using Internet banking as the research domain because bank customers are generally concerned about processing sensitive information like financial information. |
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