search query: @indexterm PRODUCT DESIGN / total: 279
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| Author: | Lynn, G. S. Akgun, A. E. |
| Title: | Launch Your New Products/Services Better, Faster |
| Journal: | Research Technology Management
2003 : MAY-JUN, VOL. 46:3, p. 21-26 |
| Index terms: | NEW PRODUCTS PRODUCT DEVELOPMENT PRODUCT DESIGN TEAM WORK |
| Language: | eng |
| Abstract: | By studying the practices of 117 new product teams from AT&T, Allied Signal, Digital Equipment, IBM, Motorola, and other companies, several factors were found that can help teams develop new products and services better and faster, with a greater probability of succeeding. Factors influencing new product success include: I) teamwork, 2) market niche assessment, 3) cross-team communication, 4) clear project vision, and 5) limiting formal within-team communications. Factors influencing speed-to-market include: 1) teamwork, 2) rapid prototyping, 3) team empowerment, 4) vision support, and 5) an aggressive launch deadline. |
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