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| Author: | Andrews, R. L. Currim, I. S. |
| Title: | Retentino of latent segments in regrassion based marketing models |
| Journal: | International Journal of Research in Marketing
2003 : VOL 20:4, p. 315-321 |
| Index terms: | MARKETING MIX PRODUCT DESIGN SEGMENTATION |
| Language: | eng |
| Abstract: | This article examines seven segment retention criteria via simulation. It also examines the characteristics of the market. This study shows Akaike´s Information Criterion (AIC) as a best criterion to use across wide variety of model specifications. This model has a highest success rate anf it produces very low parametric bias. |
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