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| Author: | Subramaniam, M. Hewett, K. |
| Title: | Balancing standardization and adaptation for product performance in international markets: testing the influence of headquarters - subsidiary contact and cooperation |
| Journal: | Management International Review
2004 : VOL. 44:2, p. 171-194 |
| Index terms: | Standards Product design Performance measurement Multinational companies |
| Language: | eng |
| Abstract: | The stydy's survey of 128 products in the foreign markets of 62 MNCs revels that a standardization-adaptation balance, when shaped through face-to-face contact between headquarters-subsidiary managers, positively influences product performance. Additionally, headquarters-subsidiary co-operation enhances this influence on performance. |
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