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| Author: | Greenyer, A. |
| Title: | Attractive models |
| Journal: | Admap
2005 : VOL. 40:6, p. 32-34 |
| Index terms: | Consumer information Customer relationship management (CRM) Data analysis Data bases Marketing |
| Language: | eng |
| Abstract: | The article explains the resurgence of modelled consumer information and how a company can benefit from it. It deals with issues like data-dependency and incomplete datasets and discusses the restrictions that data usage have. As a conclusion the author admits that even though there have been big approvements in modelled data, they cannot be as accurate or powerful as specific individual data. |
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