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| Author: | Ravasi, D. Lojacono, G. |
| Title: | Managing design and designers for strategic renewal |
| Journal: | Long Range Planning
2005 : FEB, VOL. 38:1, p. 51-77 |
| Index terms: | innovation product design |
| Language: | eng |
| Abstract: | For producers of traditional or high-tech consumer durables seeking to differentiate themselves from their competitors, the role of the product designer is increasingly taking a key role. In fact design and designers can contribute to corporate strategic renewal, and here a framework is proposed for understanding how this can be achieved. Building on a study of outstanding innovators in product design, design-driven renewal is described as a four-phase process stimulated and supported by design, combining continuous product innovation with the periodic revision of the strategic course of the company. |
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