search query: @indexterm PRODUCT DESIGN / total: 279
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| Author: | Dawson, K. |
| Title: | National product design identities |
| Journal: | Creativity and innovation management
2005 : DEC, VOL. 14:4, p. 393-404 |
| Index terms: | furniture industry product design |
| Language: | eng |
| Abstract: | This paper investigates which main characters determine a style in order to explore to what extent perceptions of furniture differ for ten selected countries. The authors also identify which products are thought to be representative of the same ten countries. A Likert scale is implemented to measure the levels of the ten characteristics for those countries. Visual product identity maps are also creates to illustrate the results. |
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