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| Author: | Larsson, L. |
| Title: | Public trust in the PR industry and its actors |
| Journal: | Journal of communication management
2007 : VOL 11:3, p. 222-234 |
| Index terms: | public relations trust |
| Language: | eng |
| Abstract: | This article discusses the PR industry and its rise to an importan actor in society in the democratic process. The authors ask the question: What trust do people have in the PR industry and PR professionals. The findigs suggest that trust in the industry and its professionals is very low. |
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