search query: @indexterm Product design / total: 279
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| Author: | Creusen, M. E. H. Veryzer, R. W. Schoormans, J. P. L. |
| Title: | Product value importance and consumer preference for visual complexity and symmetry |
| Journal: | European Journal of Marketing
2010 : VOL 44:9/10, p. 1437-1452 |
| Index terms: | product design consumer behaviour psychology |
| Language: | eng |
| Abstract: | The paper aims to study an important marketing valuable - product design. The emphasis is on how the product value important to people influences the preferences for visual complexity and symmetry. A conjoint study of 422 participants examines the role of visual complexity and symmetry in determining preferences for 8 VCR pictures. The findings indicate that the effect of the two factors depend on the product value the consumers paid attention to in the study. The article provides important information for new product development management. |
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