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| Author: | Seiffert, J. Bentele, G. Mende, L. |
| Title: | An explorative study on discrepancies in communication and action of German companies |
| Journal: | Journal of communication management
2011 : VOL. 15:4 p. 349-367 |
| Index terms: | communication management organizations public relations research trust companies Germany |
| Language: | eng |
| Abstract: | This study aims to introduce first findings concerning the nature of discrepancies in communication and action. Building on the theory of public trust and the ongoing corporate trust study conducted by the University of Leipzig and PMG Presse Monitor GmbH, a content analytical study is used to research the role of discrepancies in the process of public trust. The study proposes three steps, monitoring and distinction of, and focusing on discrepancies in order to organize corporate communications more effectively. |
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