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| Author: | Uttal, B. |
| Title: | Speeding new ideas to the market. |
| Journal: | Fortune
1987 : MAR 2, VOL. 115:5, p. 54-57 |
| Index terms: | TECHNOLOGICAL INNOVATION PRODUCT DEVELOPMENT PRODUCT DESIGN MANUFACTURING |
| Language: | eng |
| Abstract: | A review of how development time is being cut in the design, manufacture and marketing of new lines of computers, the liabilities of slow development, the next-generation product, the difficulty of switching to an advanced type, the need for better planning, developments in the CD market, computer-based tools, and the increasing role of rugby-style development teams, while a competitor's new product can not only make others obsolete, but create a waste of resources. |
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