search query: @indexterm PRODUCT DESIGN / total: 279
reference: 229 / 279
Author: | Koppelmann, U. |
Title: | Design ung Marketing. -Kunst contra Kommerz oder sich ergaenzende Disziplinen? |
Journal: | Betriebswirtschaft
1988 : MAY/JUN, VOL. 48:3, p. 299-309 |
Index terms: | PRODUCT DESIGN MARKETING PRODUCT DIFFERENTIATION PRODUCT MIX |
Language: | ger |
Abstract: |
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