search query: @indexterm PRODUCT DESIGN / total: 279
reference: 220 / 279
Author: | Wolter, J. F. |
Title: | How designers and buyers evaluate products. |
Journal: | Industrial Marketing Management
1989 : MAY, VOL. 18:2, p. 81-89 |
Index terms: | INDUSTRIAL PURCHASING PRODUCT DESIGN PRODUCT PREFERENCE PRODUCT TESTING |
Language: | eng |
Abstract: |
SCIMA