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| Author: | Preuss, K-J. Bramsen, I. |
| Title: | Potentiale im Kommunikations-Mix |
| Journal: | Absatzwirtschaft
1990 : AUG, VOL. 33:8, p.60-61 |
| Index terms: | COMPUTER TECHNOLOGY COMPUTERS |
| Language: | ger |
| Abstract: | The authors investigate when, where and how computer technology can be used outside matrlketing planning, market analysis and control. The lay a strong emphasis on client oriented application. They distinguish among three fields: dialogue oriented usage, training and operational concept. |
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