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| Author: | Gobeli, D. Brown, D. |
| Title: | Improving the process of product innovation |
| Journal: | Research Technology Management
1993 : MAR-APR, VOL. 36:2, p. 38-44 |
| Index terms: | PRODUCTS INNOVATION SUCCESS HIGH TECHNOLOGY MANAGERS |
| Language: | eng |
| Abstract: | Innovation managers can improve every stage of the product innovation process (Discovery, Decision, Development, and Delivery) by applying the three guiding principles of total quality management: customer orientation, continual improvement and employee involvement. A survey of 116 innovation managers revealed that the most common problem in the innovation process at every stage is "inadequate resources." The guiding principles focus the respondents' suggestions on this and other problems: Survey customers to identify where to focus R&D efforts, redesign the key subprocesses such as project management, design activities and strategic planning , and involve employees at every stage of the innovation process. |
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