search query: @author Eversheim, W. / total: 28
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| Author: | Eversheim, W. Schmidt, R. Saretz, B. |
| Title: | Systematische Ableitung von Produktmerkmalen aus Marktbedürfnissen. |
| Journal: | Management-Zeitschrift Industrielle Organisation
1994 : VOL. 63:1, p. 66-70 |
| Index terms: | PRODUCT DEVELOPMENT MARKET FORECASTING MARKET INFORMATION POSITIONING MARKET RESEARCH CONJOINT ANALYSIS |
| Language: | ger |
| Abstract: | Quite often, the success of a product is drastically impaired due to the incorrect alignment of the product characteristics to market requirements. In some cases, the product characteristics necessary for marketing are missing completely or the respectively defined characteristics are absolutely unsuitable for the market. |
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