search query: @indexterm Motor cycle industry / total: 28
reference: 12 / 28
| Author: | Teerlink, R. F. Hanser, P. |
| Title: | >>Jeder kann ein Harley-Fahrer sein<<. *HARLEY DAVIDSON |
| Journal: | Absatzwirtschaft
1994 : NOV, p. 15-17 |
| Index terms: | MARKETING STRATEGY BRANDS CONSUMER BEHAVIOUR LICENSING MOTOR CYCLE INDUSTRY |
| Language: | ger |
| Abstract: |
SCIMA