search query: @indexterm motor cycle industry / total: 28
reference: 12 / 28
Author: | Teerlink, R. F. Hanser, P. |
Title: | >>Jeder kann ein Harley-Fahrer sein<<. *HARLEY DAVIDSON |
Journal: | Absatzwirtschaft
1994 : NOV, p. 15-17 |
Index terms: | MARKETING STRATEGY BRANDS CONSUMER BEHAVIOUR LICENSING MOTOR CYCLE INDUSTRY |
Language: | ger |
Abstract: |
SCIMA