search query: @author Taylor, S. / total: 28
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| Author: | Taylor, S. Todd, P. |
| Title: | Understanding information technology usage: a test of competing models |
| Journal: | Information Systems Research
1995 : JUN, VOL. 6:2, p. 144-176 |
| Index terms: | INFORMATION TECHNOLOGY COMPETITION MODELS |
| Language: | eng |
| Abstract: | The technology Acceptance Model and two variations of the Theory of Planned Behavior were compared to assess which model,best helps to understand usage of information technology. The models were compared using student data collected from 786 potential users of a computer resource center. Behavior data was based on monitoring 3,780 visits to the resource center over a 12-week period. Weighted least squares estimation revealed that all three models performed well in terms of fit and were roughly equivalent in terms of their ability to explain behavior. |
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