search query: @author Taylor, S. / total: 28
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Author: | Taylor, S. Todd, P. |
Title: | Understanding household garbage reduction behavior: a test of an integrated model |
Journal: | Public Policy and Marketing
1995 : FALL, VOL. 14:2, p. 192-204 |
Index terms: | MARKETING TESTS PUBLIC POLICY |
Language: | eng |
Abstract: | The authors examine the antecedents of household garbage reduction behavior in the context of an integrated waste management behavior model. This model incorporates a wide variety of important factors from previous research on environmental behavior into a single theoretical framework provided by the Theory of Planned behavior. The model was tested using data from a sample of over 1400 individual respondents, each of whom completed a survey and a two-week diary of his or her waste management behaviors. This model fits the data well and provides significant insight into the factors that influence waste reduction behavior. |
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