search query: @author Hewitt, G. / total: 28
reference: 13 / 28
Author: | Hewitt, G. |
Title: | Market research that missed the mark. !Johnson Wax Ltd. |
Journal: | International Management
1981 : JUN, VOL. 36:6, p. 25-26, 28 |
Index terms: | SUCCESS CHEMICAL INDUSTRY MARKET RESEARCH NEW PRODUCTS |
Language: | eng |
Abstract: |
SCIMA