search query: @indexterm buying centres / total: 28
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| Author: | Kenesei, Zs. |
| Title: | Csoportos döntéshozatal a marketingben. Beszerzési központok döntési modelljei Team decision making in marketing |
| Journal: | Marketing & Menedzsment
1998 : FEB VOL. 32:1, p. 35-40 |
| Index terms: | INDUSTRIAL MARKETING BUYING CENTRES GROUP DECISION MAKING DECISION MODELS |
| Language: | hun |
| Abstract: |
SCIMA